Children's Miracle
Network Hospitals to Launch 24-Hour Video Game Marathon to Raise Funds for Local
Children's Hospitals
Extra Life marathon
inspired by 15-year-old Victoria Enmon, a young gamer who passed away from
leukemia
SALT LAKE
CITY
(Sept. 19, 2011) - Children's Miracle Network Hospitals® (CMNHospitals.org), a charity that raises
funds for 170 children's hospitals across North America, will launch its 24-hour
video game fundraising marathon called Extra Life on Saturday, Oct. 15, at 8
a.m. local time. The Extra Life Marathon was created to honor the late Victoria
(Tori) Enmon, a 15-year-old girl who played video games during her battle with
acute lymphoblastic leukemia.
Each Extra Life
participant is asked to raise money by recruiting at least four sponsors to give
a minimum of $1 for each hour of the marathon. This equates to just $24 per
sponsor. Individuals can play any game they choose - including those on their
phone, computer or even board games - and can participate in the marathon from
their own homes or create or join groups and play from any location of their
choosing. Each donation stays in the community where it was given to benefit the
local Children's Miracle Network Hospital. Individuals can sign up to
participate and can donate to the cause at www.extra-life.org.
"As the largest
children's hospital charity, treating one in nine kids in North America, we have
the opportunity to truly make a difference through life-changing fundraisers
like Extra Life," said John Lauck, president and CEO of Children's Miracle
Network Hospitals. "Extra Life carries on Tori's legacy, as it inspires
individuals to join together to save the lives of children in our local
communities."
Gamers are encouraged
to take breaks throughout the marathon and to implement any applicable safety
measures. If an individual is unable to play the full 24 hours on Oct. 15, he or
she can make up the time later or even play before the official launch.
Gamers have an
additional opportunity to participate in the cause. Xbox 360 will host its
Gaming and Giving for Good (G3) Xbox Live charity on Saturday, Oct. 1, to
benefit Extra Life. G3 will harness the power of millions of members on Xbox
LIVE, the online entertainment network for Xbox 360. As part of the event, all
participants who register at Xbox.com/g3 will receive a free Xbox LIVE Gold
Membership for the weekend to play their favorite games. Xbox LIVE Gold allows
users to play games online with friends and family and receive exclusive
discounts on Xbox LIVE content.
For more information or
to participate in the Extra Life cause, visit www.extra-life.org or www.CMNHospitals.org.
# # #
About Extra
Life
Extra Life (http://www.extra-life.org) was founded in
2008 by Jeromy Adams, known as "Sarcastic Gamer" (www.sarcasticgamer.com) in the video
gaming community. The Sarcastic Gamer Community included participation from
Victoria (Tori) Enmon, a 15-year-old girl, who was not only passionate about
video gaming but was using this hobby to give her strength to fight three bouts
of acute lymphoblastic leukemia. Tori's battle inspired the Sarcastic Gamer
Community to send her video games and gifts to keep up her spirits despite
numerous hospital stays. Following Tori's passing later that year, an annual
Extra Life Marathon was launched and is now an official Children's Miracle
Network Hospitals campaign to raise money for local children's hospitals to help
save the lives of other children.
About
Children's Miracle Network Hospitals
Children's
Miracle Network Hospitals® raises funds for 170 children's hospitals across the
United States and Canada, which, in turn, use the money where it's needed the
most. When a donation is given, it stays in the community, helping local kids.
Since 1983, Children's Miracle Network Hospitals has raised more than $4.4
billion, most of it $1 at a time. These
donations have gone to support research and training, purchase equipment and pay
for uncompensated care, all in support of our mission to save and improve the
lives of as many children as possible. Learn more at www.CMNHospitals.org.
Media
contact:
Miranda
Barnard
Cell:
801-450-7297
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