NEW YORK, August 2015 - Maintaining its long-standing tradition of supporting HIV/AIDS charities, Kiehl’s Since 1851, the venerable New York-based purveyor of fine quality skin and hair care, is pleased to announce its continued partnership withamfAR, The Foundation for AIDS Research, and the sixth annual Kiehl’s LifeRide for amfAR.
Inspired by a Kiehl’s icon – the motorcycle – a spirit of adventure and philanthropic heritage, the sixth annual LifeRide continues the brand’s mission to heighten awareness and raise funds for amfAR. Beginning in Denver, and ending in San Diego (where the first LifeRide began in 2010) this 12-day, multi-stop charity ride will take place August 3-15, 2015.
Rallying at 10 retail stores along the route, the company will donate a total of $150,000 over the course of the ride. At each stop, the public will be invited to meet the riders, learn more about amfAR and contribute to the non-profit. At the conclusion of this year’s ride, Kiehl’s will have raised$1,270,000 for amfAR, funding seven cure-related research projects.
To celebrate and commemorate Kiehl’s commitment to amfAR, this year’s LifeRide coincides with the release of LIFERIDE: Riding for a Cure, a coffee-table photo book chronicling the first five years of LifeRide. Featuring photos by Grammy award-winning photographer Travis Shinn, the book will is available in all Kiehl’s retail stores beginning August 1. Shinn has been a part of LifeRide for every mile journeyed to capture not only LifeRide’s most significant achievements and but also candid moments on the road. The book retails for $60, with 100% of Kiehl’s net profits, up to $10,000, benefiting amfAR.
Kiehl’s is proud to share another addition for the sixth annual LifeRide: Social fundraising. Even customers who aren’t along the LifeRide route can join the ride by visitingCrowdRise.com/LifeRide2015 and sharing their own story by creating their own fundraising page for amfAR. Each celebrity rider will also have a fundraising page and be competing against each other to see whose fans can raise the most funds to help find a cure for AIDS.
Chris Salgardo, President, Kiehl’s USA and Kevin Robert Frost, CEO, amfAR will lead this year’s influential riders. They include:
Jay Ellis, actor
Vanessa Marcil, actor
Gilles Marini, actor
Chris Kael, musician
Conrad Leach, artist
Grant Reynolds, actor
Teddy Sears, actor
Key partners for the ride include Harley-Davidson, global airline Delta and FIJI Water, the number-one premium bottled water in the United States.
Additional is provided by Dreamworks Studios, Marilyn & Jeffrey Katzenberg and Kenneth Cole.
JOIN THE RIDE!
Kiehl’s and amfAR invite all to be a part of this year’s ride. Join me at Kiehl’s in Fashion Place Mall when they make their stop in Utah:
THURSDAY, AUG. 6 - Kiehl’s Fashion Place, 1664 Fashion Place, Murray, UT, 12-1PM
In celebration of LifeRide, every customer who visits one of these stores on the event day will receive a 15% discount on all purchases, with the exception of charitable products and value sets. Kiehl’s will donate that 15% to amfAR, up to $115,000. (Each stop store will also offer the fundraising discount on two additional days, either the two before or after the stop; contact each stop store for details.)
Kiehl’s will also offer a nationwide fundraising discount of 15% off all purchases with the exception of charitable products and value sets at remaining Kiehl’s retail stores nationwide and Kiehls.com, Aug. 15 through Aug. 17. Kiehl’s will donate that 15% difference to amfAR, up to the $115,000 total donation.
THE CURE IS IN YOUR HANDS
Kiehl’s customers nationwide can join the fight against HIV/AIDS through the purchase of Kiehl’s Limited Edition Ultimate Strength Hand Salve, a jumbo-size of the brand’s classic formula. 100% of net profits from the sale of this product, up to $25,000, will benefit amfAR. The Limited Edition Ultimate Strength Hand Salve is adorned with a red cap and will be available at all Kiehl’s retail stores, Kiehls.com and specialty store partners nationwide.
Follow the riders and send them messages of support on their journey:
TWITTER/INSTAGRAM
@Kiehls @KiehlsNYC
@amfAR @amfAR
@KiehlsPrez
@5FDPChrisKael @5FDPChrisKael
@VanessaMarcilM
@GillesMarini @GillesMarini
@TeddySears @TeddySears
@JayREllis, @JayREllis
@MrGrantReynolds @highspeedlowdrag
@conradleach @conartism
@HarleyDavidson @HarleyDavidson
@FIJIWater @FIJIWater
Together, from all of these elements, and with the help of our friends, customers and riders, by the end of the sixth annual LifeRide for amfAR, Kiehl’s will have raised $1,270,000 for amfAR via motorcycle rides and event donations since 2010. Join us on LifeRide…help us and amfAR make AIDS history.
To find out more about LifeRide, obtain a schedule of events, or get involved in the fight against HIV/AIDS, please visit www.kiehls.com/liferide
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